This past week, my colleagues at The Times reported on the ethnic cleansing of Rohingya Muslims, an ethnic minority in Myanmar that has been subjected to brutal violence and mass displacement. Violence against the Rohingya has been fueled, in part, by misinformation and anti-Rohingya propaganda spread on Facebook, which is used as a primary news source by many people in the country. Doctored photos and unfounded rumors have gone viral on Facebook, including many shared by official government and military accounts.
At the start of this decade, the Arab Spring blossomed with the help of social media. That is the sort of story the tech industry loves to tell about itself: It is bringing freedom, enlightenment and a better future for all mankind.
Now there is a new narrative.
China, however, has watchdogs…
…in response to a ProPublica report that Facebook enabled advertisers to target users with offensive terms like “Jew hater,” Sheryl Sandberg, the company’s chief operating officer, apologized and vowed that the company would adjust its ad-buying tools to prevent similar problems in the future.
As I read her statement, my eyes lingered over one line in particular:
“We never intended or anticipated this functionality being used this way — and that is on us,” Ms. Sandberg wrote.
Now that world is scrambling to figure out what to do about them. And it is discovering that the changes they are unleashing — in the economy, in civic and political life, in arts and entertainment, and in our tech-addled psyches — are not simple to comprehend, let alone to limit.